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Bills sale

Bidders will be "pleasantly surprised" by Bills' financials

When the process of bidding on the Buffalo Bills gets down to the nitty gritty, one sports business expert predicts there'll be roughly a dozen parties with serious interest and a "very healthy bidding" with the sale price ending up north of one billion dollars.

Daniel Kaplan of the Sports Business Journal was a guest on WGR on Tuesday and he added the financial shape of the Bills might surprise many people including potential bidders who are getting access to the team's numbers.

"From what I'm told, bidders are going to be pleasantly surprised with the financials of the Bills" Kaplan said.  "Many see it as, financially, a bottom tier team. That's not the case, they're probably in the middle of the third quartile pack of the NFL." 

Kaplan estimates the Bills are probably around 20th in the NFL when it comes to revenues although the majority of that money comes from national revenue which is shared equally by all 32 clubs.

"There's roughly a dozen teams in the NFL that do not bring in as much revenue as the Bills, mind you those are just revenue's, if you look at net income its probably very good for the Bills because they don't have any debt. So if you look at the Green Bay Packers, which are ninth in revenue's, they just reported 324 million, but their net income is 25 million. My expectation is that the Bills would actually have quite a bit more than that in net income." 

As far as the bidding process, the trust has a fiduciary responsibility to make the most money for the estate on the sale of the franchise but Kaplan said sometimes the highest bidder doesn't necessarily win.

 If the trust and Morgan Stanley,  the investment bank overseeing the sale, don't think that party will gain approval from the NFL owners, a lower bid can be accepted. Kaplan added the investment bank can also go back to a preferred bidder and tell them 'here's what you have to do' in order to get more money from  the sale.


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People : Daniel Kaplan
07/15/2014 4:09PM
Bidders will be "pleasantly surprised" by Bills' financials
Please enter your comments below.
07/15/2014 4:59PM
As long as they stay here.
Money,money,money. just let the bidding get over with. We all know that what it comes down too. But if the bills start winning more games that will take care of itself. Because all us as buffalo fans are so tired of hearing about the number game. For crying out loud can we stick with how the team is doing and focus on that. because football was meant to be fun; But year after year we got to hear who trying to take the bills. And where will the new location for the bills will be. Its like I started this comment off with. As long as they stay here period. Lets go ruff buff.
07/15/2014 5:24PM
07/15/2014 6:07PM
Who cares...
07/15/2014 11:24PM
You mean the Bills are nowhere near the NFL bottom in revenue? Who knew?
Oh yeah, anyone who actually had a clue and didn't believe the idiocy coming from WGR.
07/16/2014 9:24AM
just PLEASE keep the Bills in Western NY long term!!!
07/16/2014 2:17PM
No suprise here
When you don't spend money to get the best players, coaches and front office personnel; the net profit should be better than teams with higher revenue.
07/16/2014 5:58PM
This is becoming a Joke.
Enough said.
07/16/2014 11:23PM
Fast Fact "pleasantly surprised"
Not the truck drivers. They're only paid to move the team.
07/16/2014 11:30PM
Come On Man!
If you buy the Bills, you keep them in Western New York as result of no debt. They make money, they make really good money! As much as fans want a new stadium the one you have has no debt! Keep the Ralph invest in a new practice field and hire top tier coaches and you will win. ( period) Go Bills!
07/17/2014 12:32AM
Hey "No surprise here" guy
There is a thing called salary cap, teams all spend close to the same amount on players, that has nothing...., NOTHING, to do with franchise profitability. But you are a troll so you don't care about facts, just bashing the team any ignorant way you can.
07/17/2014 3:54PM
Of Course
The tv contract contributes a SIGNIFICANT amount towards the profitability of the Bills. Without the NFL tv contract, the Bills would be in LA or Toronto or Portland or Las Vegas.
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With initial bids now in, what's your feeling about the future of the Bills?
  With Pegula in, I'm more optimistic than ever
  Guarded optimism
  I have a bad feeling the Toronto group will win
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