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Buddy Shula

"Greatness IS NOT good enough!!!"

Who is Buddy Shula? "My radio career in Buffalo launched when I was just 15 years old, back in 1983. I’m a Buffalo native, a graduate of Lancaster High School and Canisius College where I earned THREE Bachelor’s degrees, including degrees in Psychology, Philosophy, and Political Science. I began my career as an intern with legends Taylor & Moore, and JP @ 103 WPHD. My 30 years of on-air experience has served me well as I made the transition into Radio Marketing. By leading with GREAT IDEAS, I am able to make the success of my clients top priority. I specialize in helping small to medium businesses grow.  From copywriting and ideas to commercial production to marketing strategy implementation, I bring expertise in every aspect needed to execute a successful marketing campaign. I also endorse select clients on air. Getting tangible results for my client partners is what matters. My goal is to have a win-win-win situation. The kind of success that has no losers. I have also owned a mobile billboard company which I sold in 2010, and currently own a real estate company with holdings in Buffalo and Key West Florida. Also, I am host of the only show in Buffalo devoted to local business, called Buffalo Means Business on 1520 KB radio. I would love to feature your business on my show at no charge! I hope to help your business find its marketing position, as I have helped hundreds of others locally.

Success Stories

"We can be very demanding in what we are looking for, how we want our ads to sound and more times than not, we give a short window to get it done.  Whether it's taking our calls on weekends or answering emails late at night...Buddy comes through for us each and every month! He genuinely cares about our success and listens to our needs, it is a pleasure having him as a business partner."
- Robin Greenwood
General Manager
Lia Honda of Williamsville
"Buddy Shula has helped our business tremendously!  Buddy is an "out of the box" thinker whose ideas have directly increased the sales in our company.  We wouldn't use anyone else for our advertising."
- Paul Grenauer
Excuria Salon and Spa
The Salon Professional Academy

"Buddy Shula developed “Do The Kenny”. That idea has single handedly grown our business in spite of all competitors. Buddy is an true asset to Kenny Carpets that we would never let go of. The amount of time he puts into our account, the caring he has for us and our business, and the expertise he offers is unmatched in the market. There is simply nobody else that we would put our faith and loyalty in more than Buddy. I would recommend him to anyone that wants to be a business success."
- Jeff Balsom
Kenny Carpets and Floors
"Through Buddy's hard work and attention to detail as well as his extensive marketing capabilities our business continues to not only grow, it remains THE market leader. Buddy works tirelessly for us and we consider him an integral part of our team for success."
- Kevin O'Brien
Marketing Director, Surgical Technician
Fichte-Endl & Elmer Eye Care

"In this economy business is tough, CarpetSmart is grateful to Entercom Radio! Buddy Shula has been my salesperson for over a decade. Not only does Buddy have the ability to create a great spot, he cares about your business and produces results."
- Leah Anzalone-Koons
Asst. V.P. Operations

"I believe that service is at the heart of my business relationship with Entercom, and that my Account Manager Buddy Shula is the driving force behind the exceptional service that I’ve received over the past 16 years. Good Companies attract Good People to represent them…..this is a Great Company and Buddy is a one of a kind individual."
- Steve Baldo
The Steve Baldo Dealerships
"A number of years ago, a sales rep from Entercom called on my business and told me how his AM radio station could help attract consumers to my business! I almost laughed at him. I have been doing this for over 30 years and truthfully didn't think anyone listened to AM radio anymore. I was wrong. WBEN has been a solid business decision, and Buddy Shula has lived up to all my expectations. I would highly recommend Entercom and Buddy Shula."
- Dean F. Jackson
Keller Chevrolet
“Buddy has been a wonderful asset to our radio advertisements.  He really works hard to help your business succeed and takes it personally when you don’t.  There is nothing else you can ask for and we truly are lucky to have Buddy as our rep.” 
- Stephanie Marra
Buffalo Community Federal Credit Union

"I’ve known our rep for over 25 yrs. with both of us in various positions in the business.  Buddy understands our needs and goals and always has our best interest in mind and that is unfortunately not carried throughout our industry."
- Lou Ann Delaney, C.F.E.
Marketing Director
Erie County Fair and Holiday Lights Festival

"We were looking for a way to increase awareness of our business in our very age/gender oriented customer demographics. Working with Buddy Shula, at Entercom, has consistently exceeded our expectations with prominent advertising and bounce back business for our casino. He is dedicated to seeing our business grow and succeed by making promotional and scheduling recommendations that make the most sense for our business."
- Laura Galligan
Marketing Director
Hamburg Casino

"Buddy has been a great asset in creating fun and exciting radio ads to brand our local business- Cheeburger Cheeburger! Buddy cares about the people he works with and is always available. I look forward to our continued success working as a team!"
- Christine Hinderliter
District Manager/Owner
Cheeburger Cheeburger

"Buddy Shula is the kind of marketing partner I want to work with!  Buddy is more interested in learning about what we do and how we can work together and then making an informed decision on we can best collaborate.  It’s been a great partnership.  I feel he has our best interests at heart."
- Chip Mussen
Catholic Cemeteries of Buffalo
"Buddy Shula has been great to work with,  he was able to work within our budget and get us the best bang for our buck.  When we needed to be steered he would, but would also let us drive the truck. He is an important part of our team."
- Jon Cramer
Marketing Director
Buffalo Raceway

"Buddy Shula and his team at Entercom have been a positive force in marketing my business. I feel like they are part of my team, and available to help in any way. Buddy listens to our needs and concerns, and makes sure to have a full understanding of my business. I would recommend him to any business looking to grow."
- Dr. Robert LaCarubba
Dr. Bob's Dental Care
“Buddy Shula takes a sincere interest in our company’s growth. You can’t help but want to work with him. He has helped our company get tangible results for 15 years, and has been an important part of making Calvin’s Furniture #1 in Western New York. We consider him our advertising agency! Buddy is a big advocate of local business and does not sleep until the job is done! There is no one better for helping local business!”
- Nancy Bieger
Managing Partner
Calvin's Furniture and Leather Gallery

"Buddy Shula may be the most caring Marketing Executive in America.  When he calls he wants to know how your doing personally and how your business is performing.  Any negative feedback and he immediately rolls up his sleeves and attacks the problem.  Buddy Shula is the kind of person that makes America great, and helps capitalism flourish."
- Steve Fortunato
Shovel The Sidewalk Agency

"Buddy Shula takes a personal interest in the success of each of his clients.  He isn’t interested in 'selling air' -he helps clients with the tools they need to succeed."
- Annette Herman
Home Run Creative Services
"Buddy has done a great job for us.  WBEN has been one of our top sources for leads this year."
- Scott Frazier
Window World

"Buddy has been fantastic as a marketing rep. Since the beginning he has taken care to ensure we got a very good marketing package that would help forward our marketing goals, and not only that, but he has continued to follow up and work with us as partners to ensure the campaign does well, not just with the Entercom marketing, but in giving tips and ideas to help with the rest of our campaign as well (with the other types of marketing).
He has been more involved than any of the other companies I am working with to ensure we get what we need, and I really appreciate that."
- Sarah Ainsworth
Church of Scientology Buffalo

"Buddy Shula has always been willing to help our business in any way. He is professional, creative and when we have the need to promote our business Buddy is one of the first people I call."
- Robert Bingel 
YOLO Restaurant and Lounge

"Buddy Shula is great to work with. His creative effort has helped my company reach our set goals."
- Anthony Napoli
Napoli Meanswear

"Buddy Shula’s great ideas get results, and he treats our business like its his business. I highly recommend Buddy!"
- Dan Friedman
Carpet Factory Outlet

"In all my years of advertising;  be it radio, print, etc, I have never had a more conscientious marketing representative than Buddy Shula from Entercom.  He is constantly checking up on the performance of the ad, revising commercials, and is an overall pleasure to work with- and I hate salesmen. Buddy Shula is one of a kind, and all marketing people should follow his lead."
- Dr. Kenneth F. Munroe
Munroe Chiropractic

"I enjoy working with Buddy because he genuinely cares about my business and its direction. I believe he goes the extra mile to make sure that the advertising is tailored to the goals of the business and no account is too small to warrant his full attention."
- Lisa Keating
Lee Lee Fashions - Williamsville

Contact Buddy:
Buddy’s Office Number: 716-8430167
Buddy’s Cell Phone: 716-570-4141
E-mail Buddy:
Fax: 716-832-3323

If the Bills release Tyrod, would you be worried he'd be really good elsewhere?
  Yes. That's a big reason why I think they should keep him.
  No. I think we have seen his ceiling.
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