Yesterday, the Buffalo Bills announced that the team will introduce variable ticket pricing for fans purchasing tickets to 2014 home games. The new ticket model will include a tiered-pricing system for preseason and regular season games. Season tickets will list different prices for the home games based on the variable tiers.
“The goal of variable pricing is to create a pricing structure that best reflects the market demand for all games,” stated Russ Brandon, president and CEO for the Buffalo Bills.
Bills season ticket members will continue to receive the best overall value for fans purchasing tickets with discounts ranging from 15% to 50% off from individual game prices. Final pricing for individual game tickets and the announcement of the variable tiers will be announced following the release of the NFL regular season schedule later this year.